Style guide

Design cards hanging on a wire, spelling out emotional intelligence.

We’ll be adding phrases and terms here to help us with clarity and consistency.


01. Assessment names

We try to include the registered trademark symbol in the first mention of an assessment in a report or document or web page. The first mention is often in a title or heading, but not always. We don’t use the registered trademark symbol on every mention of an assessment tool because it’s cumbersome and can interfere with readability, and not even MHS does this.

EQ-i 2.0® assessment

There’s a space between the i and the 2. For example, this is best: We consider the EQ-i 2.0 to be the best way to measure emotional intelligence.

If it’s the first mention, than you can write: We consider the EQ-i 2.0® to be the best way to measure EI.

Avoid: Take the EQ-i2.0. (We’re phasing out the superscript.)
Avoid: Try out the EQ-i2.0.

EQ 360® assessment

Best: The EQ 360 is an excellent way for senior leaders to achieve an enhanced measure of their emotional intelligence.
Avoid: Take the EQ-360.
Avoid: Try out the EQ360. MHS uses a space between “EQ” and “360” in their reports as well as in their portal, which is the most up to date portion of their website. This is the format we prefer until we’re told otherwise.

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02. Course names

EQ-i 2.0 & EQ 360 Certification Course

Full name: EQ-i 2.0 & EQ 360 Certification
Short name: EQ Certification
Also good: EQ Certification (EQ-i 2.0 & EQ 360)

Developing EQ

Full name: Developing EQ
Short name: Developing EQ
Nick name: Third day (it’s also two half days)

This optional one day course requires certification, and is a great train-the-trainer add on to EQ Certification.

Heart and Science of Leadership for Women

This is our three day leadership program. Avoid using acronyms. It’s the course. The name of the course is Heart and Science of Leadership for Women.

Full name: Heart and Science of Leadership for Women
Short name: Leadership Course for Women
Shorter:  Leadership for Women
Shorter: Leadership

Heart and Science of Leadership

Our leadership development program is three days.

Full name: Heart and Science of Leadership
Short name: Leadership Course
Shorter: Leadership

Peer Debrief Program

We have a peer debrief program. It’s called the Peer Debrief Program.

Peer Debrief Level 1

This is a new program, and we have launched Peer Debrief Level 1.

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03. Company name

We’re The Emotional Intelligence Training Company, Inc. We’re also:

  • The Emotional Intelligence Training Company
  • EITC

We’re not:

  • the Emotional Intelligence Training Company, Inc.
  • the Emotional Intelligence Training Company
  • the EITC nor The EITC

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04. Headings style

This is primarily for our websites, but we should probably adopt this for all documents. We use sentence caps for headings, not title caps. The first letter is capitalized, no punctuation is required, but sometimes an exclamation mark or question mark is nice. The heading does not need to be a complete sentence; it can be a sentence fragment.


  • Getting certified can help your practice
  • Get certified today
  • Choose our leadership training and improve your team performance
  • Join EQ Certification now!
  • Are you in people services?
  • How the last frontier was always right under our noses

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05. “Emotional intelligence” capitalization

Often “emotional intelligence” occurs in titles of courses and models and so we capitalize it often. But emotional intelligence is also just a real thing in the world like leadership or gold, so we need to not capitalize it in these contexts.

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06. Competency capitalization

It can be difficult to know whether to capitalize the various competencies from the MHS model of emotional intelligence.

Impulse Control, for example, is a competency in the composite of Decision Making. Both “Impulse Control” and “Decision Making” are names, like “Tom” or “August”.

However, impulse control is also a real thing in the world quite outside of the model of emotional intelligence. And decision making is something that everyone does everyday.

So when we’re referring to the named piece of the model, we use capitals.

And when we’re talking about their counterparts in the world, we use lower case.

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07. Alumni capitalization

We don’t capitalize “alumni” unless it appears in a proper name. Our alumni, for example, are EITC alumni.

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08. EQ or EI?

Historically, we used “EQ” a little more. Then we went through a period where we thought “EI” was more intuitive to new audience members. But “EQ” is a short step from “EQ-i” and “EI” can be confused with employment insurance, so we’re back to saying and writing “EQ” more.

Also, in many contexts, “EQ” is easier to say. ¯\_(ツ)_/¯

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09. Website button styles (changing soon)

Here are the types of buttons we use on the website.

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10. Numbers and units

We tend to write out numbers that are small, and use numerals for numbers that are larger than ten. However, for consistency if we are referring to education units, and some are small and some are large, then we use numerals for all. 

Here’s a nice guide from UBC.

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