Style guide

We’ll be adding phrases and terms here to help us with clarity and consistency.

01 Assessment names
02 Course names
03 Company name
04 Heading style
05 “Emotional intelligence” capitalization
06 Competency capitalization
07 EQ or EI?

01. Assessment names

We try to include the registered trademark symbol in the first mention of an assessment in a report or document or web page. The first mention is often in a title or heading, but not always. We don’t use the registered trademark symbol on every mention of an assessment tool because it’s cumbersome and can interfere with readability, and not even MHS does this.

EQ-i 2.0® assessment

There’s a space between the i and the 2. For example, this is best: We consider the EQ-i 2.0 to be the best way to measure emotional intelligence.

If it’s the first mention, than you can write: We consider the EQ-i 2.0® to be the best way to measure EI.

Avoid: We like the EQ-i2.0. We’re phasing out the superscript.
Avoid: We like the EQ-i2.0.

EQ 360® assessment

Best: The EQ 360 is an excellent way for senior leaders to achieve an enhanced measure of their emotional intelligence.
Avoid: We like the EQ-360.
Avoid: We like the EQ360. MHS uses a space between “EQ” and “360” in their reports as well as in their portal, which is the most up to date portion of their website. This is the format we prefer until we’re told otherwise.

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02. Course names

EQ-i 2.0 & EQ 360 Certification Course

Full name: EQ-i 2.0 & EQ 360 Certification
Short name: EQ Certification
Also good: EQ Certification (EQ-i 2.0 & EQ 360)

Train the Trainer

Leading with Emotional Intelligence

Mastering Emotional Intelligence Competencies

Power of Emotional Intelligence

Leading with Emotional Intelligence

Full name: Leading with Emotional Intelligence

This one day course is a stand alone course, as well as a great optional, train-the-trainer add on to EQ Certification.

The Heart and Science of Leadership for Women

This is our three day leadership program. Avoid using acronyms.

Full name: The Heart and Science of Leadership for Women
Short name: Leadership Course for Women
Shorter:  Leadership for Women
Shorter: Leadership

The Heart and Science of Leadership

Our leadership development program is three days.

Full name: The Heart and Science of Leadership
Short name: Leadership Course
Shorter: Leadership

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03. Company name

We’re The Emotional Intelligence Training Company, Inc. We’re also:

  • The Emotional Intelligence Training Company
  • EITC

We’re not:

  • the Emotional Intelligence Training Company, Inc.
  • the Emotional Intelligence Training Company
  • the EITC nor The EITC

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04. Headings style

This is primarily for our websites, but we could adopt this for all documents. We use sentence caps for headings, not title caps. The first letter is capitalized, no punctuation is required, but sometimes an exclamation mark or question mark is nice. The heading does not need to be a complete sentence; it can be a sentence fragment.


Getting certified can help your practice

Get certified today

Choose our leadership training and improve your team performance

Join EQ Certification now!

Are you in people services?

How the last frontier was always right under our noses

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05. “Emotional intelligence” capitalization

Often “emotional intelligence” occurs in titles of courses and models and so we capitalize it often. But emotional intelligence is also just a real thing in the world like leadership or gold, so we need to not capitalize it in these contexts.

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06. Competency capitalization

It can be difficult to know whether to capitalize the various competencies from the MHS model of emotional intelligence.

Impulse Control, for example, is a competency in the composite of Decision Making. Both “Impulse Control” and “Decision Making” are names, like “Tom” or “August”.

However, impulse control is also a real thing in the world quite outside of the model of emotional intelligence. And decision making is something that everyone does everyday.

So when we’re referring to the named piece of the model, we use capitals.

And when we’re talking about their counterparts in the world, we use lower case.

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07. EQ or EI?

We tend to prefer saying and writing “EI” over “EQ”. Historically, we used “EQ” a little more. But we think “EI” is more intuitive to new audience members. So in general, use “EI”.

So, for example:

  • Develop your EI with EITC.
  • Not: Develop your EQ with EITC.

However, the assessment gives us EQ. The measure is EQ. So:

  • Develop your EI by measuring your EQ.

One hold over and existing counter example is EQ Coaching, which is how we commonly refer to our style of coaching. It’s easier to say. ¯\_(ツ)_/¯

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