We’ll be adding phrases and terms here to help us with clarity and consistency.
01. Assessment names
We try to include the registered trademark symbol in the first mention of an assessment in a report or document or web page. The first mention is often in a title or heading, but not always. We don’t use the registered trademark symbol on every mention of an assessment tool because it’s cumbersome and can interfere with readability, and not even MHS does this.
EQ-i 2.0® assessment
There’s a space between the i and the 2. For example, this is best: We consider the EQ-i 2.0 to be the best way to measure emotional intelligence.
If it’s the first mention, than you can write: We consider the EQ-i 2.0® to be the best way to measure EI.
Avoid: We like the EQ-i2.0. We’re phasing out the superscript.
Avoid: We like the EQ-i2.0.
EQ 360® assessment
Best: The EQ 360 is an excellent way for senior leaders to achieve an enhanced measure of their emotional intelligence.
Avoid: We like the EQ-360.
Avoid: We like the EQ360. MHS uses a space between “EQ” and “360” in their reports as well as in their portal, which is the most up to date portion of their website. This is the format we prefer until we’re told otherwise.
02. Course names
EQ-i 2.0 & EQ 360 Certification Course
Full name: EQ-i 2.0 & EQ 360 Certification
Short name: EQ Certification
Also good: EQ Certification (EQ-i 2.0 & EQ 360)
Mastering Emotional Intelligence Competencies
Full name: Mastering Emotional Intelligence Competencies
Short name: Mastering EI Competencies
Also good: MEIC
This one day course is a stand alone course, as well as a great optional, train-the-trainer add on to EQ Certification.
The Heart and Science of Women’s Leadership
This is our three day leadership program. Avoid using acronyms.
Full name: The Heart and Science of Women’s Leadership
Short name: Women’s Leadership Course
Shorter: Women’s Leadership
The Heart and Science of Leadership
Our leadership development program is three days.
Full name: The Heart and Science of Leadership
Short name: Leadership Course
03. Company name
We’re The Emotional Intelligence Training Company, Inc. We’re also:
- The Emotional Intelligence Training Company
- the Emotional Intelligence Training Company, Inc.
- the Emotional Intelligence Training Company
- the EITC nor The EITC
04. Headings style
This is primarily for our websites, but we could adopt this for all documents. We use sentence caps for headings, not title caps. The first letter is capitalized, no punctuation is required, but sometimes an exclamation mark or question mark is nice. The heading does not need to be a complete sentence; it can be a sentence fragment.
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How the last frontier was always right under our noses
05. “Emotional intelligence” capitalization
Often “emotional intelligence” occurs in titles of courses and models and so we capitalize it often. But emotional intelligence is also just a real thing in the world like leadership or gold, so we need to not capitalize it in these contexts.
06. Competency capitalization
It can be difficult to know whether to capitalize the various competencies from the MHS model of emotional intelligence.
Impulse Control, for example, is a competency in the composite of Decision Making. Both “Impulse Control” and “Decision Making” are names, like “Tom” or “August”.
However, impulse control is also a real thing in the world quite outside of the model of emotional intelligence. And decision making is something that everyone does everyday.
So when we’re referring to the named piece of the model, we use capitals.
And when we’re talking about their counterparts in the world, we use lower case.
07. EQ or EI?
We tend to prefer saying and writing “EI” over “EQ”. Historically, we used “EQ” a little more. But we think “EI” is more intuitive to new audience members. So in general, use “EI”.
So, for example:
- Develop your EI with EITC.
- Not: Develop your EQ with EITC.
However, the assessment gives us EQ. The measure is EQ. So:
- Develop your EI by measuring your EQ.
One hold over and existing counter example is EQ Coaching, which is how we commonly refer to our style of coaching. It’s easier to say. ¯\_(ツ)_/¯