Brand guidelines, logos and downloads

Creating a common look and feel

The brand guidelines are fairly straightforward.

More or less, don’t:

• stretch or reshape the logos
• recolour the logos
• present the logo in contexts that are too small or too squishy
• present the logo in so small a version that it is rendered hard to recognize

In other words, do:

• use the logo in large and small ways
• use the EPS version for highest resolution outputs
• use the colour and black and white versions
• use the version that fits well
• ensure there is lots of whitespace around the logo
• use the coloured background versions in busy or visually complicated contexts where there is a background image